Fantasy Profile: Kelvin Benjamin

Player Profile: Kelvin Benjamin

 

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Rank: WR 33

ADP: 66

Risk Level: Low

Pros: He’s 6’5 and a big target in the Red Zone. Benjamin has got the threat of double digit touchdowns every season. He’s also Newton’s second favorite target besides Greg Olsen. All the other wide receivers on the Panthers belong in the American Flag football League. Kelvin has 60 plus receptions in both seasons that he’s been healthy and averaged about 14.3 yards on those receptions. He’s going to get you just about 1,000 receiving yards along with a high end number for touchdowns.

 

Cons: He’s got weight issues. Possibly Eddie Lacy’s best friend in the off-season. Benjamin isn’t as quick as most WR1’s and creating separation can be difficult for him sometimes. His play depends on Cam Newton’s health and consistency.

 

Analysis

For some reason critics aren’t very fond of Kelvin Benjamin. He’s by far the best wide receiver option that Cam Newton and the Carolina Panthers have. We won’t include Greg Olsen since he’s at the tight end position.  Maybe there is so much hate centered around him because he’s been hanging out with Eddie Lacy at the local burger joint in Seattle in the off-season. I couldn’t blame him if he’s trying to get weight incentives added into his current or future contract. Who wouldn’t want to make an extra $55,000 when trimming down? Eddie Lacy might have the best contract known to man since he’s the star contestant for biggest loser for the Seattle Seahawks.

Kelvin is currently ranked as the 33rd best wide receiver in the league, which is great for fantasy owners.  This means great value later in the draft. Benjamin has put up decent numbers over the past 3 years, or should I say two seasons since he was injured in 2015. He finished last season with 941 receiver yards and 7 touchdowns. Let’s not forget the inconsistent play by Newton and the injuries that he was playing through. I would say Benjamin’s  numbers are pretty decent since Newton didn’t play at his best. Newton’s healthy now, and the Panthers are looking to preserve his body, which means that they might hold him back in the red zone and distribute the ball more. This means more targets for Benjamin. He’s the biggest target the Panthers got and I expect them to use the 6’5 wide outs capabilities significantly more.

The second best wide receiver on the Panthers is Devin Funchess and he should be on the practice squad. Newton needs to put up big numbers this season to contend in the NFC South, which means that he has to throw the ball deep to Benjamin. He’s already averaging 14.3 yards per catch. I’ll definitely, without question, take Kelvin Benjamin as my WR2 or WR3. The way mock drafts are currently going, fantasy owners will be able to add this asset to the team in the mid to late rounds. This is a big time steal.

Drafting Benjamin is an extremely low risk option. The targets, numbers, and production will come from Benjamin this season. I look for Benjamin to out produce his current ranking and ADP considerably.

I do want to mention that Kelvin Benjamin has started shedding some of the weight that he put on this off-season. So don’t let the diet issues play to strongly into your decision making.

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Fantasy Player Profile: Carlos Hyde

Player Profile: Carlos Hyde

 

Carolos Hyde

 

Rank: RB 16

ADP: 33

Risk Level: Medium

 

Pros: Carlos Hyde averaged 4.6 yards per carry over 13 games.  He is the number one back heading into training camp. It’s looking like Hyde will get over 200 plus touches this season.  Not to mention that this is a contract year for Hyde, which will usually makes production better.

 

Cons: Hyde is coming off MCL surgery and is entering a new offense. Last season, without his 193-yard game, Hyde only averaged 3.9 yards per carry. This was almost a full yard less than the previous year. He didn’t have a rushing touchdown after week 4 and had some serious fumble problems. Hyde just couldn’t hang onto the football. In addition, he could also lose his starting position to rookie Joe Williams later in the season.

 

Analysis: Carlos Hyde is one of those guys this season that I’m very cautious to draft at his current ADP.  Carlos Hyde has never passed the eye test for me over his first three seasons. He’s battled multiple injuries and never seems to fully get going. He only had two games with over 100 yards. A lot of fantasy writers have Carlos as a low end RB1 this season. It’s really hard to see this in San Francsico’s new offense. Hyde is a power run guy and always has been. Going into Kyle Shanahan’s outside-zone system leaves me very cautious. Beat writers in the area seem to have big questions about whether Hyde will retain the starting job. That is a huge problem for me if I’m going to draft him with my 3rd or 4th round pick.

Guys that are going around Hyde include Isaiah Crowell, Marshawn Lynch and Christian McCaffrey. Looking at those RB’s that are being drafted, the only person I don’t take over Carlos is the rookie McCaffrey. I think you are going to get more consistency and durability between Crowell and Lynch. There are wide outs like Demaryius Thomas who I would take in the 4th round over Hyde as well. If Hyde falls in your draft to the 5th round, then that is the place that I believe he is worth taking. Anything after that is great value.

If you do draft Carlos Hyde, keep an eye on the waiver wire for Joe Williams. The rookie could be a nice pick up if Hyde gets hurt or just isn’t performing. Tim Hightower is on the depth chart as well, but we’ve seen Tim Hightower before and the 49ers have nothing to lose. I think they give the rookie the workload over Hightower. Hit the caution button when it comes to Hyde, there is definitely better value around his ADP.

Does the Value Equal the ADP with These Rookies

Leonard Fournette

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Leonard Fournette is a linebacker posing as a running back. Before his ankle injury, Fournette nearly cleared 2,000 yards and over 20 touchdowns in his sophomore campaign, demonstrating his ability to be a workhorse. His comparison to AP is a bit premature, but from a purely physical standpoint it’s hard not to see the correlation. His ADP has him anywhere from 15th overall to 25th, however his ADP has been rising on a weekly basis.

Let’s put things into perspective here, the Jaguars haven’t had any 1,000 yard rusher in 5 years and to add on to this, none of them have averaged over 6 touchdowns. T.J. Yeldon isn’t much competition for Fournette, but he did get targeted 73 times for receptions which was more than guys like Devonte freeman and Demarco Murray. Fournette was drafted to help revitalize this offense and hopefully get the ground game to where it needs to be. Fournette’s production this season will be 1,100 total yards and 7 touchdowns which doesn’t match his top of second round ADP, but will no doubt be the bell cow of this offense.

 

Christian McCaffrey

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McCaffrey was drafted 8th overall. He brings a lot of sex appeal to the Carolina offense and might be the talent to spark Cam Newton’s resurgence. Translating to Fantasy, there’s still a big back in the offense by the name of Jonathan Stewart. He ran for 824 yards with 9 touchdowns. Although he is never around for a full season, he’s productive when healthy, which could diminish McCaffrey’s value in standard leagues. In PPR he is the clear cut number one running back option for the Panthers and will be utilized heavily like players such as Ty Montgomery and Danny Woodhead.

He does, however, possess a higher talent level and ultimately can be a three down back in this league. The downfall to his game is his size, which makes him a potential risk when he runs between the tackles. Regardless he was drafted to be heavily utilized in this offense. Expect him to flirt with 1,100 total yards and 5 touchdowns. I still think his ADP is a bit high right now, but he will end up being a high end flex option to RB2.

 

Joe Mixon

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The most intriguing rookie running back of them all is Joe Mixon. He possess true bell cow capabilities. He was the most talented running back in the draft but due to off the field issues he slid all the way to the Bengals. He joins a crowded back field, but has an opportunity with Giovani Bernard’s injury and the lack of production that has come from Jeremy Hill. Hill has struggled with efficiency which isn’t anything new. He had a phenomenal rookie campaign, but that was about it. From then on, the only thing he was good at was disappointing fantasy owners. The Bengals back field is craving a jolt of new energy, which Joe Mixon can easily provide with his type of talent.

John Ross, AJ Green and Eifert will give ample room for a running back to run wild on defenses. Expect Joe Mixon to eventually take the mantle. Since there are other mouths to feed, Mixon will finish with around 1000 yards and 6 touchdowns. He will take over the starting job after a few games, most likely around week 4 or 5.

His ADP currently is around the 3rd round. His ceiling is sky high and he might be the only one of these three running backs that could be justified by this current ADP, if it remains.

Breakout Candidates Round 1

Ameer Abdullah

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The Detroit Lions run game has been nothing short of pathetic these last few seasons. The last relevant fantasy running back that they had on their roster was Joique Bell, who has since faded out of the league. There always has been high hopes that Ameer Abdullah would provide the running attack that they so longingly desired. He’s primarily been injured his entire NFL career. In 2015, he played 12 games, rushed for 597 yards, with 2 touchdowns. He added 183 receiving yards and 1 touchdown on the ground. Unfortunately he managed to only play two games last season.

The Lions are fully committed to give him the starting job since supposedly he is fully healthy. Abdullah has the quick, shiftiness, and vision that has star potential written all over him, but can we trust him? The foot injury was more serious that everyone had anticipated. The Lions offense has seemingly become more explosive since Calvin Johnson has left. Stafford seems to be more confident in his abilities and the offense seems to be heading in the right direction.

If Abdullah wants to remain with the team and a relevant running back in this league he has no choice but to stay healthy and produce at a high level. Right now he is currently going late in fantasy drafts, his ADP is around 70, which is a steal for fantasy owners. He would be a great bargain for possibly a flex position that could end up producing RB2 numbers by seasons end. I’m expecting his numbers to be around 700 rushing yards and 350 receiving yards with 7 total touchdowns, 4 on the ground and 3 in the air.

Cameron Meredith

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Chicago seems to be a black hole these days. Alshon Jeffrey left for the Eagles and Kevin White is just down right awful. Enter Cameron Meredith. He played 14 games last season and was productive with 66 receptions, 888 receiving yards and 4 touchdowns. He was the most reliable target that the Chicago Bears had last season. Meredith is the only weapon that the Bears will have at the wide receiver position. Kevin White is healthy, but there is no faith in him from the Bears organization.

Mike Glennon most likely will be the starter this season, since they gave him an outrageous $45 million, and he has to prove that he can be a starter. Which means that he will take a lot of chances down field with Meredith. Right now fantasy owners are able to snag Meredith as a WR3 /WR4 in fantasy drafts because his ADP is so low at 107. Meredith is 6’3, 207lbs, a big target for Glennon to throw too.  The last 3 games of the season he was averaging about 7 receptions a game, which is great for PPR leagues. If Meredith plays a full 16 games he will easily be a WR2, possibly a WR1 by seasons end.

I’m confident that he will post 80 receptions, 1,000 plus receiving yards with 7 touchdowns. I’m highly recommending that fantasy owners don’t skip over on Meredith in drafts.

Jameis Winston

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I’m really excited about Jameis Winston. He exceeded my expectations last season and is only getting better. He had 4,090 passing yards, 28 touchdowns, and 18 interceptions. His dual threat capabilities make him one of the most exciting young quarterbacks in the league. The Bucs barely fell short of the playoffs, finishing 9-7 last season. Winston couldn’t ask for better weapons around him. Mike Evans has become a stud in this league and is currently a top 5 wide receiver.

In addition to this, Tampa Bay has added DeSean Jackson to go alongside Mike Evans. This is easily one of the best 1-2 punches in the league and it’s at Winston’s disposal. Teams won’t be able to double Evans now that Jackson is there. Let’s not forget that Tampa’s ground game has become solid over the past few seasons. Doug Martin has finally developed into the running back he was meant to be. I know he will be out the first couple games, but Rodgers and Simms will be able to be productive in the backfield in the interim.

Winston couldn’t be in a better position. He is currently ranked 7, with an ADP around 93, for fantasy quarterbacks this season, but don’t be surprised if he makes an even bigger leap than expected. Winston will easily out-produce last season’s numbers. Winston needs to be drafted as a QB1 in fantasy leagues. There is no doubt in my mind that he will be the breakout quarterback of 2017.

Jamison Crowder

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This is a deep sleeper option. Crowder is still the number 3 option at wide receiver for the Washington Redskins behind Terrelle Pryor Sr., and Josh Doctson. The Redskins lost both Pierre Garcon and DeSean Jackson. Cousins will have to rely heavy on Jamison Crowder. Crowder was able to produce 67 catches for 847 receiving yards and 7 touchdowns, which is pretty decent for a number 3 wide out.

Pryor and Reed will clearly be the number 1 and 2 options for Cousins. Doctson has been injured prone and will have to work with his chemistry with Cousins. Which is why Crowder will be Cousins safety net. Currently Crowder’s ADP is around 77, which is good for fantasy owners because they can get him at a great value late in the draft.

The third-year receiver will have his best yet. He will be a great WR3/Flex play that has the high potential of being a productive WR2 in both standard and PPR leagues.

Worth The Risk?

Michael Thomas

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Michael Thomas had a great breakout season in 2016. He posted 1,137 receiving yards and 9 touchdowns as the number two wide out for the New Orleans Saints. After this type of production, the Saints were so confident in Thomas that they traded Brandin Cooks to the New England Patriots. Was it the right call? With Thomas having the build of a true WR1 at being 6’3, 212 lbs, I would say so.  Thomas’s ADP is currently around 16, and is the 8th ranked wide receiver. Fantasy owners should think twice before hitting the draft button and making him your WR1. Thomas was running routes as the number 2 wide out for the Saints last season and wasn’t attracting the same type of attention as Brandin Cooks was. The fact is, Thomas was be going against the number one corners in the game every week. I do see him flourishing in the red zone, but it might be tough for him to get the same type of separation he was able to establish last season.  I would consider Michael Thomas a 2.0 version of Marcus Colston; same build, skill set, and similar route running. Thomas will definitely get the opportunity to produce with Brees throwing him the ball and all Cook’s targets heading in his direction. However, the value around Thomas in drafts is too much with players like Demarco Murray, T.Y. Hilton, and Dez Bryant. These players have proven worthy of a late first round/early second round pick.

Worth the Risk? No

Marshawn Lynch

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It’s always exciting to see a future hall of famer come out of retirement for one last run. I guess Lynch got tired of eating skittles on his couch at home. 2015 was an injury year for Lynch and after the season he hung up the cleats. It seemed to me that not only was Lynch injured, but his passion for the game vanished. Beastmode had been neutralized. Which makes me to believe that he didn’t want his story to end in that manner. From 2011-2014 Lynch was simply unstoppable. Clearly his desire and itch for the game came back once Oakland pitched playing for his home- town. Lynch is 31 and is up there in age, but if anyone can return and not miss a beat it’s Lynch. If Latavius Murray can rack up double digit touchdowns, Lynch will easily be able to get that type of production and then some.  Not to mention there is no other running back competition in Oakland. The Raiders clearly don’t have faith in DeAndre Washington, otherwise they would have handed him the keys to the kingdom. With an already explosive offense in Oakland, Lynch will be able to repeat the type of past performances that he once had.  The Raiders might be the only team equipped to take a stab at the Patriots.

Worth the Risk? Yes

Matt Ryan

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I know, it’s odd to have the Quarterback on this list that was just in the Super Bowl, but here me out.  Ryan had a tremendous season last year. He threw for 4,944 yards, 38 touchdowns, and only 7 interceptions. Without question, great numbers and worthy of a QB1. However, the last fantasy relevant season that Ryan had was in 2012 when he had 4,719 passing yards, 32 touchdowns, and 14 interceptions. The 3 seasons between 2012 and 2016 Ryan didn’t throw more than 30 touchdowns, and always had 14 plus interceptions, which wouldn’t be considered QB1 numbers.  To add on to all of this Kyle Shanahan has left for San Francisco. Shanahan was the genius that orchestrated the Atlanta offense and gave it the success it finally desired. It’s extremely worrisome that Atlanta might not be able to sustain the offensive production that they had last year with new coaching on the offensive side.  Ryan just might slide into his old offensive ways. His ADP is currently around 57, and I believe there is still so much value around that draft time to risk taking Ryan.

Worth the Risk? No

Keenan Allen

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Keenan Allen might be one of the most controversial picks in this coming fantasy season. The potential is always there, but I don’t know if Allen’s body can hold up anymore. His knees have been completely destroyed, and L.A.C. drafted Mike Williams with their first pick in the draft. I don’t blame them. Allen’s injuries have proven to be unreliable and discouraging. However, there is one big element that we need to consider when debating on drafting Allen, his bromance with Phillip Rivers.  Whenever Allen is Healthy, Rivers only throws to him, literally every play. Rivers is blind to everyone else on the field. Allen’s current ADP is around 40. In PPR leagues I would definitely take the risk on drafting Allen and in most of other draft types as well. Players that are being around him are Michael Crabtree, Donte Moncrief, Emmanuel Sanders, and Cameron Meredith. It’s a no brainer to take Keenan Allen before these guys simply because of his upside. If you could get a former WR1 in the 4th or 5th round as a WR2 why wouldn’t you? His career is on the line, Allen won’t go down with out of fight.

Worth the Risk? Yes

Bounce Back Players

Sammy Watkins

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2017 will be a make or break year for Sammy Watkins. Every fantasy player has a hate/love relationship with this wide out. The potential is there every season, but he might be one of the most injury prone wide receivers in the game. Last season he only ended up playing 8 games, with 430 yards and 8 touchdowns. In 2015 he played 13 games, had 1,047 receiving yards with 9 touchdowns. Watkins hasn’t played a full season since his rookie year in 2014, which will make this season his best yet. Watkins has to at least play 14 games this season to prove to the Bills and the rest of the NFL that he is still worthy of being a WR1. If he comes up with another injury he will float around the league from team to team the rest of his NFL career. Watkins will shape up and show the Bills why they need to re-sign him. We expect him to post 1,100 yards and 8 touchdowns this upcoming season. Time to feel comfortable taking Watkins.

 

Jamal Charles

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Charles has been the number one draft pick in every type of draft in seasons past. If Charles would have stayed healthy throughout his career, he possibly could have been the best running back to play the game. His explosive style of running, along with his pass catching skills is second to none. His knees just don’t like cooperating with him. He joins a crowded backfield in Denver with C.J. Anderson and Devin Booker, but has the most to prove. Anderson has shown that he has the talent, but has struggled to stay healthy as well. Booker was decent last season to fill in for Anderson, but shouldn’t be that difficult for Charles to pass on the depth chart. Charles will bounce back in Denver because he won’t have as much pressure on him. He will be able to play with the free style that he needs. However, he will play with a chip on his shoulder to prove to the league that he’s still got the flash that he once had. Expect a big bounce back year from Jamaal Charles. He will show the NFL that they shouldn’t forget about him just yet.

Adrian Peterson

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Of course Adrian Peterson makes the list. Every time Peterson has an injury he comes back the next year with a surge of vengeance. We shouldn’t expect this year to be any different. He joins a crowded backfield as well, but who are we kidding, Peterson will outshine Mark Ingram before the end of game one for the Saints. Ingram is great when healthy and proved that last season, but all Peterson needs is 10-12 carries per game with a decent offensive line, which the Saints have, to show that he hasn’t lost a step. He’s recently come out and said that he wants to play 5 more seasons, and normally this type of statement would be laughed about, but not when it comes to AP. He takes great care of his body and his determination is like none other. Honestly, it wouldn’t be surprising to see 5 more productive years from AP. Peterson will easily put of RB1 numbers this season and will be a steal for fantasy owners in drafts this coming season. Don’t be hesitant when it comes to the freak.

Rob Gronkowski

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This is a no brainer. When Gronk is healthy, he is, without question, a first round pick in every type of fantasy draft. He’s got a new contract and wants to prove once again that he’s the top tight end in the league. Not to mention that he sat on the sidelines watching the Patriots win another Super Bowl. Gronk wants to partake in the lifting the of the Lombardi trophy this year. He will easily post 1,150 yards with at least 11 touchdowns. The beast will be back to his normal dominance once again this coming season.

Eric Decker

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It has just recently come out that the Jets released Eric Decker. Decker should be celebrating that he’s getting out of a horrible situation in New York. That franchise is tanking quickly without any sign of resurfacing anytime soon. Decker will be fully healthy this coming season and will be a steal for whatever NFL team picks him up. We had Decker as a steal in fantasy drafts with the Jets, but believe his potential only rises when he leaves New York. He’s another wide receiver that has one last chance to prove his worth and we believe that he will be successful. Decker will be a great WR2 for fantasy owners once he gets comfortable in his new system, where ever that may be.

5 Surprising Moves This Off Season

5. Colin Kaepernick Not Signed

Colin K

Kaepernick’s career had tanked to an all-time low this offseason.  It’s baffling as to why no NFL team has signed the veteran quarterback. He’s lead the 49ers to the Super Bowl in 2012 and then back to the NFC Championship game in 2013 before losing to the Seattle Seahawks. He took a hit the next couple of seasons, but can you blame him? His team got extremely bad, which wasn’t his fault, and the 49ers went through a head coach every 5 seconds. The Fact that Josh McCown and Mike Glennon got signed to contracts before Kaepernick is ridiculous. The Jets and Bears honestly think that these guys are better? Furthermore, this explains why these franchises won’t be relevant for quite some time. Kaepernick might have some questionable antics, but he should at least have a back- up job somewhere.

4. Brandin Cooks to New England

Brandin Cooks

Great off-season addition for the Patriots. They always seem to have an ace in their pocket. Tom Brady will be able to play until he is 50 if the Pats keep making these types of moves. I get the fact that Cooks wasn’t happy with the way he was used in the offense, but that’s more than half the players in the NFL. Michael Thomas proved that he is a legit threat, but to not pair him with Brandin cooks makes me scratch my head. Drew Brees is on his last ride, why not give him the best weapons possible? This could ultimately be the Saints Demise.

3. Mike Glennon a starter?

NFL: Tampa Bay Buccaneers at San Diego Chargers

Disbelief is the perfect word to describe this signing. How does Mike Glennon, who has been a back-up for years, get a $45 million dollar contract? Having Jordan Howard run the wildcat would be more effective than Glennon under center. At least that would have saved the Bears from making one of the worst decisions in franchise history. The Bears should have been smarter with their money, they spent all this money and then lost draft picks by drafting a quarterback in Tribisky? What just happened? There are so many other aspects of their team that they need to address before throwing away this type of money to an un-proven quarterback. Another disappointing season coming to Chicago.

2. Terrelle Pryor to Washington

Terrelle Pryor

This was shocking due to the fact that no one ever wants to come to Washington. The Redskins fired their GM, Scot McCloughan, let Sean McVay head to L.A., and have been refusing to pay the only good quarterback that they’ve had for the past decade. Washington might be the most dysfunctional organization in the history of sports. The Redskins got lucky with the signing of Pryor. However, the upside is there, If Cousins and Pryor can develop good chemistry, it could end up being career years for both these individuals. Maybe this was a smart move for Pryor….

1. Jeremy Maclin Cut

Jeremy Maclin

It’s obvious, the Chiefs are rebuilding and going young. Cutting Maclin was the start of it all, the question is why now? Just because they drafted Patrick Mahomes II doesn’t mean they need to start the process now. Tyreek Hill is an explosive wide receiver, but is not the deep threat that the Chiefs, or any NFL team for that matter, require. Kansas City was the number 2 seed last year, why mess with a good thing? It does save them some money, but handing the reigns to Tyreek Hill and a fourth round draft pick doesn’t leave the team heading in the right direction. Alex Smith, get ready you will be out the door next…

Enter The Vault

Vault

Fantasy Football is finally upon us and life finally has meaning once again. The off-season has been quite entertaining. The Running back market tanked, Tony Romo and Jay Cutler started their T.V. life, every team drafted a quarterback in the first round, Tom Brady said that he was going to play forever, and Mike Zimmer had his 42nd eye surgery. C’mon Mike, at what point is it time to admit defeat when it comes to that eye? Oh, and the Eagles have signed every player on their team to a 1-year deal.

On a more serious note, many more moves have happened. Adrian Peterson is taking his talents to New Orleans. Brandon Marshall went to the Giants, Terrell Pryor Sr. went to the Redskins, Colin Kaepernick is still unsigned, and Marshawn Lynch has decided to come out of retirement and play for his hometown team, the Oakland Raiders. A lot of chaos, and that is only the tip of the iceberg.

A new era of running backs is on the horizon. Melvin Gordon, Jordan Howard, Jay Ajayi, and David Johnson are just some names to mention. Guys like Peterson, Lynch, Lacy, and Charles are in part-time roles and no one knows how much they got left in the tank. Does this mean the end of the workhorse? Maybe… the bell cow is on the decline, at least for now.

Wide Receivers and Quarterbacks are as deep as ever. There are a lot of number one receivers going later in drafts. Kelvin Benjamin, Golden Tate, Brandon Marshall, and even players like Corey Coleman. You will be able to get great value at the position in the later rounds. In the quarterback realm, there is no problem with spending an early pick on Rodgers or Brady, however, most of the top 12 rankings for quarterbacks round out with players like Cousins, Winston, Carr, and Stafford and these players are more than qualified to give your team great numbers.

Seems simple, but lets’ not get ahead of ourselves. Finding those hidden gems, diamonds in the rough, and star flex plays don’t come easy. Takes time, research, and following your gizzard to make the right decision week in and week out. That’s what The Vault is here for. Whether you are in a standard league, PPR, keeper, or dynasty league, the fantasy vault will unlock the keys to the kingdom.